Forget cash savings! I’d buy this share for my ISA right now

I’m satisfied this company can survive and thrive from here. And now I see the ongoing weakness in the share price as an opportunity.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

One notable casualty of the current crisis is interest rates.

At a special meeting on 19 March, the Bank of England’s Monetary Policy Committee voted to cut the Bank rate to 0.1%.  The Bank rate is the interest rate that the Bank of England charges other banks for borrowing.

So the central bank’s rate influences most other bank interest rates. Indeed, cash savings accounts are paying paltry interest rates and returns from savings are on the floor!

Quality shares on sale

And that’s why I’m shunning cash savings and aiming to invest money in the stock market. I reckon decent potential gains could be achievable from shares if I choose carefully and hold them with a long-term investment horizon in mind.

For example, branded soft drinks provider Britvic (LSE: BVIC) looks perky today on the release of the half-year results report. The company owns popular non-alcoholic brands such as Fruit Shoot, Robinsons, Tango, J2O, London Essence, Teisseire and MiWadi. And it also produces and sells PepsiCo brands such as Pepsi, 7UP and Lipton Ice Tea.

In today’s report, the company declared a robust start to the year,” and said it is “ well-placed to navigate the challenges of Covid-19″ And the figures look good. After adjusting for an altered accounting period, revenue for the six months to 31 March came in 1.4% higher compared to the equivalent period last year. And adjusted earning per share moved almost 3% higher.

Chief executive Simon Litherland explained in the narrative the market for soft drinks is resilient. But while confident of liquidity,” the directors have put off the interim dividend and will decide later in the year whether to pay it.  

Meanwhile, Britvic reckons since mid-March, government restrictions on people’s movement and on trading activity in the hospitality industry have “significantly impacted” out-of-home sales and on-the-go consumption. Packs for at-home consumption have increased in volume, but it has seen an “adverse pack mix”. 

Britvic looks set to survive and thrive

With that being the case, I reckon recent news about the gradual lifting of restrictions is helping the shares. On top of that, the absence of any hidden nasties in today’s report has probably caused investors to feel less anxious about the immediate outlook for Britvic.

Indeed, after a period of consolidation since the end of March, the stock appears to have broken higher today. On its own, that movement means nothing. But taken with the positive fundamental news, I think it is encouraging.

Britvic falls into the category of companies that I’d classify as defensive. Meaning cash-generation tends to be steady. And the cyclical ups and downs of the economy do not tend to affect operations too much Indeed, prior to the coronavirus crisis, the company had a good record of raising the shareholder dividend a little each year.

I’m satisfied that Britvic can survive and thrive from here. And now I see the ongoing weakness in the share price as an opportunity.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Kevin Godbold has no position in any shares mentioned. The Motley Fool UK owns shares of and has recommended Britvic. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Storytelling image of a multiethnic senior couple in love - Elderly married couple dating outdoors, love emotions and feelings
Investing Articles

57 years of growth! Here’s one of my favourite dividend shares

Royston Wild is building a list of the best dividend shares to buy. Here's a dividend growth star he's hoping…

Read more »

Young Black woman looking concerned while in front of her laptop
Investing Articles

Are Aviva shares in danger of a fresh price collapse?

Aviva shares have been on the march again in recent weeks. But is the FTSE 100 life insurer now at…

Read more »

Businesswoman calculating finances in an office
Investing Articles

This FTSE 100 share looks too cheap to ignore!

Selling for pennies and with a big dividend coming, this FTSE 100 share could be a value trap. Our writer…

Read more »

Young woman holding up three fingers
Investing Articles

I’d stuff my ISA with bargains by looking for these 3 things!

Our writer explains how he aims to find real long-term bargain buys for his ISA by considering a trio of…

Read more »

British Pennies on a Pound Note
Investing Articles

Up over 50% in 2024, could this penny share keep going?

This penny share has more than tripled in a couple of years. Our writer sees some reasons to like it…

Read more »

Bus waiting in front of the London Stock Exchange on a sunny day.
Investing Articles

Could the stock market keep rising in 2024?

Christopher Ruane reckons that although some stock market indexes have been doing well, he can still find potential bargains for…

Read more »

Investing Articles

Could the Lloyds share price reach 60p in 2024?

The Lloyds share price has got off to a strong start in 2024. But could it reach 60p by the…

Read more »

Investing Articles

What’s going on with Tesla shares?

There's little doubt that Tesla shares are one of the most widely discussed and controversial on the market, but am…

Read more »